Intuit’s Scott Cook illustrates the importance of welcoming unexpected results by describing how the company’s foray into small-business bookkeeping was delayed by years because the company failed to ask why customers repeatedly responded in surveys that they used its personal-finance software at work.

Video clips from: Accounting for Intuit’s Success [Entire Talk]

4 minutes

A Candid Lesson in Humility

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3 minutes

Innovation Fueled by Experimentation

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4 minutes

Savor the Surprises

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3 minutes

Make Bookkeeping Less Taxing

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3 minutes

'Market Leader' Means Nothing

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