Scott Cook

Intuit Co-Founder Scott Cook shares the story of stepping down as CEO of the company after 11 years. He describes how leaders who subject themselves to ...

Scott Cook, co-founder of Intuit and chair of its executive committee, talks about how a company that encourages experimentation will be guided by the best ...

Intuit's Scott Cook illustrates the importance of welcoming unexpected results by describing how the company’s foray into small-business bookkeeping was delayed by years because ...

Scott Cook, co-founder of Intuit, explains how user testing has always been at the core of the business from the outset. As competitors differentiated themselves ...

Intuit Co-Founder Scott Cook describes how he surveyed the market for personal-finance software before entering in the early 1980s, testing the bestselling product at the ...