Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
“Sometimes you just have to bite your lip, wince a few times and move on,” says entrepreneur Scott Summit, in response to a question on what happens when your original business model does not work out. The co-founder of Bespoke Innovations talks about the painful challenge in accepting this fact, when he was unable to produce cutting-edge prosthetics, at appropriate price points, for the developing world.