Renowned architect Jeanne Gang describes using group exercises that feel like a game to get clients more involved with the process and to embrace change. Gang, winner of a MacArthur Fellowship in 2011, says creativity exercises are also a way to get non-designers to think more like designers.

Video clips from: Growing a Creative Company [Entire Talk]

2 minutes

The Beauty of Big Projects

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3 minutes

Entrust Others and Enjoy Your Work

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5 minutes

An Organic Org Chart

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2 minutes

Using Games to Engage

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3 minutes

Adopt a Project

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