Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
To translate Hipcamp’s values into operational decisions, Hipcamp founder and CEO Alyssa Ravasio often emphasizes impact over financial performance when communicating with her team. For example, she stresses the metric of “total nights outside” rather than revenue goals, and cultivates a deep sense of environmental responsibility among both employees and hosts.