Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
GoldieBlox founder and CEO Debbie Sterling describes her early insistence on nondisclosure agreements and secrecy. Doors only began to open, she observes, after she let go of her obsession with intellectual property and began talking about her idea and sharing her passion with everyone she met.
