Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
How much control do you want over the company? What are the finer points of sales and acquisition? What kind of power must a portfolio company give up to accept VC dollars? Intel Capital Vice President Lisa Lambert discusses how some of these negotiations take place between her investment firm and the emerging companies they fund. Lambert also points out some of the differences in negotiating with a first-time entrepreneur versus a seasoned player – often with surprising results.
