Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Shift Co-Founder and COO Minnie Ingersoll discusses how a public company can balance business concerns and ways to make a positive impact in society. She recalls being sent to Cairo at the start of the “Arab Spring” while she was at Google, which sought to increase access to information in the face of government restrictions by live streaming local news coverage on YouTube.
