Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Bob Tinker, co-founder and board member of MobileIron, shares wisdom analogous to the familiar phrase, “Stop and smell the roses.” He recalls how a skydiving instructor once advised him before the jump that, despite the adrenaline rush during the fall – which for some is nothing but a blur afterward due to the sensory overload – to remember to “slow your brain down and take mental pictures.”