Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Obvious Ventures co-founder and managing director James Joaquin explores how his firm balances its twin goals of creating social benefit and driving financial returns. He stresses the importance of listening to founders’ motivations, as well as selecting startups that will inevitably have a world-positive impact as they scale.