Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Drawing from his experience as founding CEO of MobileIron, Bob Tinker talks about how a company’s top officer must evolve as the business grows. He discusses how the drive to be hands on when a venture is small can be detrimental as it scales. “Instead of doing a lot of things for a lot of people, you have to change your way of thinking, and instead be doing fewer things for a lot more people,” Tinker says.