Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Tilt Co-Founder and CEO James Beshara recalls the moment when, on the heels of his first startup’s demise, he realized crowdfunding’s potential to pool people’s support for worthy causes. He says he also saw an opportunity after seeing how poorly crowdfunding websites looked on mobile devices.
