James Beshara, co-founder and CEO of Tilt, recounts meeting his fellow founder, Khaled Hussein, and the initial doubts he voiced about the frivolous uses of the mobile-friendly crowdfunding platform. Beshara explains how the everyday usefulness of the app serves as the gateway for people to crowdfund more meaningful projects as they gain savvy.

Video clips from: Building Insights with Bricks and Mortar [Entire Talk]

5 minutes

More Than a Party-Funding App

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5 minutes

Be Decisive and On Trend

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3 minutes

It's All About Simplicity

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5 minutes

The Importance of Mortar to Bricks

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3 minutes

Seeing Potential in Mobile Crowdfunding

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