Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Joshua Reeves, co-founder and CEO of ZenPayroll, says entrepreneurs entering a new industry should see their outsider’s perspective as a strength, “as long as you know what you don’t know.” Beyond the tax laws and compliance issues around payroll, Reeves says true meaning comes from appreciating the ritual of rewarding people for their work and employers recognizing the effort.