Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Lisa Dyson, founder and CEO of Air Protein, explains how her company has been intentional about creating a culture of shared values, including their core value, “Protect people and the planet.” Air Protein has prioritized safety, and she shares an example of a time an employee stood up for that value.