Lisa Dyson, founder and CEO of Air Protein, explains how her company reaches consumers not only by creating a great-tasting product, but also by building a brand that stands for something. Consumers increasingly want to buy from brands with values, she observes.

Video clips from: Changing Processes for Climate Solutions [Entire Talk]

2 minutes

Learning from Science and Business

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3 minutes

Prioritizing Core Values

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1 minutes

Brand Values and Consumer Choice

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2 minutes

The Moment for Climate Solutions

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3 minutes

A New Process for Protein

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