Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Elon Musk explains how he initially estimated a slim chance of success for his companies Tesla Motors and SpaceX, and how major failures led to dismal times for each. Interviewer Steve Jurvetson, general partner at DFJ, calls Musk’s 2008 Christmas Eve investment in Tesla to keep it afloat the single-biggest act of entrepreneurial zeal he has ever seen.
