Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
In an interview with DFJ General Partner Steve Jurvetson, Elon Musk recalls how the rise of the Internet in the mid 1990s prompted him to switch from pursuing a Ph.D. to launching an online startup, based on his desire to produce something practical. Musk describes seeing the Internet as a “central nervous system” that was uniting humanity and turning it into “a super-organism.”