Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
When running a complicated new venture, says Octave Bioscience co-founder and COO Melinda Thomas, one challenge is keeping everyone in concert. Her team has found that bi-weekly “orchestra meetings” help keep the company’s four different programs aligned toward a common goal.