Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Bonny Simi, an airline pilot and president of Jet Blue Technology Ventures, tells job seekers to be clear about what type of work culture they prefer. She talks about her decision to step away from a senior position at United Airlines and start over as a junior-level pilot at JetBlue because she favored the airline’s then-startup culture over that of a large incumbent.