Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Lisa Alderson, co-founder and CEO of Genome Medical, demonstrates the “big rocks” approach to prioritizing what’s most important, made popular by bestselling business author Stephen Covey. Knowing what matters most, whether that’s reaching the next milestone at your startup or securing more funding, will prevent you from wasting time on the many distractions that can fill up a day.
