Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Lisa Alderson of Genome Medical cautions would-be entrepreneurs to celebrate the wins along the way to sustain you through the inevitable highs and lows ahead. Drawing from personal experience, Alderson says the intense passion of the typical entrepreneur puts them at higher risk of taking on too much and neglecting to step back occasionally to rejuvenate themselves.