Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Why take on financial risk alone? Intel Capital, says Vice President Lisa Lambert, most often invests in combination with their network of about two dozen other investment entities. While they have a number of deals that they’ve embarked upon independently, overall the company prefers to work in syndication with these other top-tier houses – and the partnership reaps rewards for all. Her firm benefits by a deeper purse of dollars to bring to market, and the other venture capital firms share in the access that comes from Intel’s broad reach of over one hundred investors in 47 countries.
