Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
David Allemann, co-founder and executive co-chairman of On, explains how he and his co-founders built their team by creating a clear mindset and making it generational. He urges aspiring entrepreneurs to consider who they want to have next to them if they scale quickly and advises them to know when to let go.