David Allemann, co-founder and executive co-chairman of On, shares how he and his co-founders acknowledged that because of their privilege, they could afford to take a big risk when they started their company. He encourages aspiring founders to be calculated, but adopt a “nothing-to-lose” mentality.

Video clips from: Exploration in Sports Technology [Entire Talk]

3 minutes

The Privilege to Take a Risk

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4 minutes

Go Global from the Get-Go

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5 minutes

Maintaining Values as You Grow

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4 minutes

Product Innovation First

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3 minutes

Finding Your First Customers

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4 minutes

Ingraining Sustainability

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