Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Obvious Ventures co-founder and managing director James Joaquin explains how alternative corporate forms like the Delaware Public Benefit Corporation can empower founders to embed values and principles into their ventures. Structuring companies in this way, he observes, can also protect purpose-driven founders from future lawsuits.