![Photo of Alexandra Zatarain](https://stvp.stanford.edu/wp-content/uploads/sites/3/2024/05/Alexandra-Zatarain-600x600-1.png)
Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Nest Co-Founder Matt Rogers discusses the difficulty of firing a highly qualified engineer he worked with at Apple who lacked the attitude needed in a small, startup environment. From that experience, Rogers says he learned the importance of “hiring well” and fixing mistakes as quickly as possible.