Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Matt Rogers, co-founder and vice president of engineering at Nest, recounts how the “unglamorous” pre-launch phase was spent doing the vital work of validating needs in the market, assembling talent and producing the first product, before pitching to investors. He also stresses the importance of always having a plan, even as conditions change, in order to drive progress.
