Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
JetBlue Airways pilot and executive Bonny Simi explains how she came to head the airline’s startup investment and incubation division despite having no prior experience in venture capital. Simi, who previously oversaw the hiring of 3,000-plus crew members annually as JetBlue’s head of talent, said, “At the end of the day, early-stage investing is all about the talent.”