Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Floodgate’s Mike Maples Jr. sums up the story of how NASA’s first moon landing was the result of many teams who overcame resistance all along the way through sheer will to achieve the mission. Maples says entrepreneurs must work with just as much intensity: “The goal is super-important and you can make it happen. And in fact, if you don’t make it happen, it won’t happen.”