Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Cowboy Ventures founder and managing partner Aileen Lee describes starting her own VC firm, and also switching focus to seed-round funding. She explains how understanding the logic of subsequent funding rounds helped her advise her founders on scaling and fundraising strategies, and emphasizes that gut instinct is an inevitable and important part of seed-stage investing.
