Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
CEO Gurjeet Singh tells the story of moving from conducting research in academia to launching Ayasdi, in conversation with Ann Miura-Ko. According to Singh, the path included building solid use cases, thorough customer development, and admitting he needed to learn how to run a company.
