Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
When considering who to work with, beyond looking for basic traits such as honesty and integrity, Stripe’s John Collison advises entrepreneurs to also consider deeper issues like working style and how someone interacts with others. He acknowledges the importance of diverse perspectives, but warns against bringing together people who are so different that it will hinder production.