Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Skilled entrepreneurs seem to have a unique ability to find opportunity even amid drastic change, observes Threshold Ventures partner Heidi Roizen. This mindset isn’t just for entrepreneurs launching startups, she adds. Each of us has the opportunity to use a crisis to change our habits, and thereby change our futures.