Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Alexandra Zatarain, co-founder and VP of brand and marketing at Eight Sleep, shares how her company starts with qualitative research, having deep conversations with individuals to learn about their problems. Once they have enough information about a target audience to construct a profile, she says, they start gathering more quantitative data.
