Alexandra Zatarain, co-founder and VP of brand and marketing at Eight Sleep, shares how her company starts with qualitative research, having deep conversations with individuals to learn about their problems. Once they have enough information about a target audience to construct a profile, she says, they start gathering more quantitative data.

Video clips from: Getting to Product-Market Fit [Entire Talk]

4 minutes

Refining Price Point and Messaging

Watch now

3 minutes

Going Narrow

Watch now

4 minutes

Conducting Valuable Research

Watch now

4 minutes

Using Your Mission to Find Your Customer

Watch now

6 minutes

Challenges and Joys of Hardware

Watch now

2 minutes

What Product-Market Fit Feels Like

Watch now