Achieving ‘Go-to-Market Fit’

MobileIron Co-Founder Bob Tinker describes the next challenge for a startup after figuring out product-market fit, and that’s achieving what he calls “go-to-market fit.” This entails three things: deciding on a sales model and committing to it, developing a repeatable sales and marketing routine that secures and delights new customers, and positioning the business so it aligns perfectly with the problem it is addressing.