Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
“The relationship is more important than any individual transaction,” says Threshold Ventures partner Heidi Roizen. During downturns, she observes, many individuals self-optimize. Instead, she encourages entrepreneurs to think through every decision as part of a relationship between themselves and other people.