Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Harvard Business School Associate Professor Noam Wasserman shares some of the key paths and subsequent dilemmas faced by startup founders. Highlighting insights and research collected is his book, The Founder’s Dilemmas, Wasserman looks closely at the inherent pitfalls of how and where entrepreneurs select co-founding partners.