Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
“The act of commitment is not about thinking about it in your head, it’s about literally leaning forward and taking the first step,” says JOYUS Founder Sukhinder Singh Cassidy. She describes how the simplest way to start working on a new venture or idea, particularly for young entrepreneurs, is to engage in the basic mechanics of discussing and planning with others.
