Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
ZenPayroll’s Joshua Reeves explains how essential shared values and entrepreneurial experiences among his co-founders were for his current startup. “We were solving a problem by creating a business. We were not interested in creating a business to go solve a problem,” Reeves says.