Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Intuit’s Scott Cook illustrates the importance of welcoming unexpected results by describing how the company’s foray into small-business bookkeeping was delayed by years because the company failed to ask why customers repeatedly responded in surveys that they used its personal-finance software at work.
