Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Airbnb strategic advisor and Modern Elder Academy founder Chip Conley explains that his two most important mentors were people he never met in person. He offers an even more radical idea: Do some digital sleuthing to learn more about someone you admire, and use them as a DIY model to think through your own decisions.