Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Jessica Jackley, founder of Kiva and founder and general partner of Untapped Capital, observes that a company or nonprofit can have an incredible impact while creating a sustainable business model. She recommends paying attention to priorities and choosing collaborators who won’t pressure you to compromise your values.