Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Jessica Jackley, founder of Kiva and founder and general partner of Untapped Capital, reflects on sources of strength and insight that can back up an entrepreneur’s conviction. For her, she says, the people she wants to serve are the best source, especially when they give surprising answers.