Guy Kawasaki | Stanford eCorner

Guy Kawasaki, Garage Technology Ventures

Creating Enchantment [Entire Talk]

Entrepreneur and bestselling author Guy Kawasaki shares the secrets to being enchanting and developing influence through the "pillars of enchantment." In this funny and engaging ...

Video 63 minutes

Guy Kawasaki , Garage Technology Ventures

Creating Enchantment [Entire Talk]

Entrepreneur and bestselling author Guy Kawasaki shares the secrets to being enchanting and developing influence through the "pillars of enchantment." In this funny and engaging ...

Video Clips

Clip 11 of 11 from: Creating Enchantment [Entire Talk]

Guy Kawasaki, Garage Technology Ventures

Keys to Increasing Your Likability

Entrepreneur and author Guy Kawasaki explains how "likability" is a main component of a person's ability to be enchanting. In this clip, Kawasaki shares three ...

Video Clip 4 minutes

Clip 10 of 11 from: Creating Enchantment [Entire Talk]

Guy Kawasaki, Garage Technology Ventures

Aspects of Building Trust

Entrepreneur and author Guy Kawasaki steps through companies that built their success on trust, and offers insights on the role of trust in relationships and ...

Video Clip 3 minutes

Clip 9 of 11 from: Creating Enchantment [Entire Talk]

Guy Kawasaki, Garage Technology Ventures

Are You Ready to Roll the DICEE?

Entrepreneur and author Guy Kawasaki articulates the components of "DICEE," an acronym he uses to explain what every great product must possess: Depth, Intelligence, Completeness, ...

Video Clip 3 minutes

Clip 8 of 11 from: Creating Enchantment [Entire Talk]

Guy Kawasaki, Garage Technology Ventures

Conduct a Pre-mortem Meeting

Author Guy Kawasaki suggests teams conduct a "pre-mortem" before launching a product. This technique allows teams to discover possible problems, or ways the launch could ...

Video Clip 2 minutes

Clip 7 of 11 from: Creating Enchantment [Entire Talk]

Guy Kawasaki, Garage Technology Ventures

Tell a Story and Plant Many Seeds

Bestselling author Guy Kawasaki encourages entrepreneurs to tell a great story. In this clip, he uses Silicon Valley examples to explain the importance of the ...

Video Clip 4 minutes

Clip 6 of 11 from: Creating Enchantment [Entire Talk]

Guy Kawasaki, Garage Technology Ventures

Speak with Salient Points

In this clip, author and entrepreneur Guy Kawasaki shares a concise piece of advice on the use of salient points in communication. Kawasaki uses straightforward ...

Video Clip 1 minutes

Clip 5 of 11 from: Creating Enchantment [Entire Talk]

Guy Kawasaki, Garage Technology Ventures

You Must Overcome Resistance

Author Guy Kawasaki discusses the critical role of social proof in product adoption, using examples of public signage, and stories from Apple, to amplify the ...

Video Clip 6 minutes

Clip 4 of 11 from: Creating Enchantment [Entire Talk]

Guy Kawasaki, Garage Technology Ventures

Endure Like the Grateful Dead

Author and entrepreneur Guy Kawasaki shares how The Grateful Dead has continued to endure as a popular musical act. The legendary band encourages access for ...

Video Clip 2 minutes

Clip 3 of 11 from: Creating Enchantment [Entire Talk]

Guy Kawasaki, Garage Technology Ventures

Connection Through Reciprocation

Entrepreneur and bestselling author Guy Kawasaki believes in the power of reciprocation between parties. "Reciprocation is a very powerful force to make your enchantment endure," ...

Video Clip 2 minutes

Clip 2 of 11 from: Creating Enchantment [Entire Talk]

Guy Kawasaki, Garage Technology Ventures

Using Technology to Communicate

In this clip, entrepreneur and author Guy Kawasaki explains how technology implementation affects a company's ability to enchant customers. First, Kawasaki urges companies to "remove ...

Video Clip 3 minutes

Clip 1 of 11 from: Creating Enchantment [Entire Talk]

Guy Kawasaki, Garage Technology Ventures

How to Enchant Your Boss and Employees

Entrepreneur and author Guy Kawasaki teaches how to enchant bosses and employees. To enchant bosses, Kawasaki believes employees should drop what they are doing to ...

Video Clip 5 minutes

ETL Entrepreneurial Thought Leaders Podcast

Guy Kawasaki, Garage Technology Ventures

Creating Enchantment

Entrepreneur and bestselling author Guy Kawasaki shares the secrets to being enchanting and developing influence through the "pillars of enchantment." In this funny and engaging ...

Podcast 63 minutes

Guy Kawasaki, Garage Technology Ventures

Weave a MAT and Outline Your Priorities

Kawasaki suggests creating a system of milestones, assumptions and tasks to keep your business on the right path and increase your chances for success.

Video 4 minutes

Guy Kawasaki, Garage Technology Ventures

Experience Is Overrated

Kawasaki's viewpoint is not one shared by the majority of venture capitalists. Kawasaki sees the best candidates for a successful start-up are young engineers with no business experience.

Video 4 minutes

Guy Kawasaki, Garage Technology Ventures

The Career Path to Becoming a Venture Capitalist or an Entrepreneur

Kawasaki believes there are some lessons one should learn before becoming a venture capitalist or entrepreneur. One thing to avoid is the "Morgan Stanley disease." ...

Video 4 minutes

Guy Kawasaki, Garage Technology Ventures

How Do You Find Soul Mates?

Kawasaki believes that often soul mates are found within your existing social network, but there is danger in that as well. Close relationships outside of a business environment can lead ...

Video 3 minutes

Guy Kawasaki, Garage Technology Ventures

How Do You Find Evangelists?

If a product or services is worthwhile, then evangelists will come to you, says Kawasaki. He believes that if you are having a hard time ...

Video 2 minutes

Guy Kawasaki, Garage Technology Ventures

Funding Choices

Kawasaki talks about two examples of early-stage funding, bootstrapping and venture capital, and the benefits and drawbacks of both. Ultimately, he believes that too much ...

Video 2 minutes

Guy Kawasaki, Garage Technology Ventures

Be a Mensch

Kawasaki shares some of the qualities that he believes entrepreneurs, and everyone else, should have. In order to be a mensch, a person who is ...

Video 4 minutes

Guy Kawasaki, Garage Technology Ventures

Seed the Clouds and Watch the Sales Grow

There are typical ways to approach sales, but Kawasaki has three other ideas. These include the unintended users, allowing test drives, and the suck down theory - chances are the ...

Video 4 minutes

Guy Kawasaki, Garage Technology Ventures

Lower the Barriers to Adoption

A successful product is easy for everyone to use, immediately. Flatten the learning curve, never ask someone to do something you would not, and recruit evangelists to spread your message.

Video 4 minutes

Guy Kawasaki, Garage Technology Ventures

Who to Hire

Kawasaki explains that hiring infected people is the most important factor. Often, how a person looks on paper means nothing if they are not enthusiastic and ready to work hard. ...

Video 7 minutes

Guy Kawasaki, Garage Technology Ventures

Make a Great Pitch

Making pitches is a way of life for an entrepreneur. Kawasaki provides his tips for ensuring each pitch is better than the last. His 10/20/30 rule for PowerPoint slides is essential.

Video 3 minutes