Bestselling author Guy Kawasaki encourages entrepreneurs to tell a great story. In this clip, he uses Silicon Valley examples to explain the importance of the skill. He also urges entrepreneurs and startups to “plant many seeds” when it comes to getting the word out about new products. According to Kawasaki, this advice may eschew traditional marketing philosophy, but with the media world now inverted, entrepreneurs never know which outlets will make the difference in building critical mass for a product.

Video clips from: Creating Enchantment [Entire Talk]

5 minutes

How to Enchant Your Boss and Employees

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3 minutes

Using Technology to Communicate

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2 minutes

Connection Through Reciprocation

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2 minutes

Endure Like the Grateful Dead

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6 minutes

You Must Overcome Resistance

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1 minutes

Speak with Salient Points

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4 minutes

Tell a Story and Plant Many Seeds

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2 minutes

Conduct a Pre-mortem Meeting

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3 minutes

Are You Ready to Roll the DICEE?

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3 minutes

Aspects of Building Trust

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4 minutes

Keys to Increasing Your Likability

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