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Tom Byers,
Stanford University
Andrew Nelson,
University of Oregon
Richard Dorf,
University of California, Davis
Chapter 7: Risk and Return
A new venture that creates a novel solution to a problem will be subject to uncertainty of outcome. An action in an uncertain market is …
Tom Byers,
Stanford University
Andrew Nelson,
University of Oregon
Richard Dorf,
University of California, Davis
Chapter 6: The Business Story and Plan
Entrepreneurs respond to attractive opportunities by forming new firms. In this chapter, we consider the five-step process for establishing a new enterprise. One particularly noteworthy …
Tom Byers,
Stanford University
Andrew Nelson,
University of Oregon
Richard Dorf,
University of California, Davis
Chapter 5: Innovation Strategies
Innovation strategies that are bold and compelling are vital to entrepreneurship. For example, the decision to try to be the first to market or to …
