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Tom Byers,
Stanford University
Andrew Nelson,
University of Oregon
Richard Dorf,
University of California, Davis
Chapter 10: Types of Ventures
The appropriate legal and organizational format used to establish a new venture will vary according to several factors such as context, people, legal and tax …
Tom Byers,
Stanford University
Andrew Nelson,
University of Oregon
Richard Dorf,
University of California, Davis
Chapter 9: Marketing and Sales
Marketing and sales are critical to the success of a new firm since the firm normally starts without any customers. A new business must create …
Tom Byers,
Stanford University
Andrew Nelson,
University of Oregon
Richard Dorf,
University of California, Davis
Chapter 8: Creativity and Product Development
Over the past 20 years, product life cycles have gotten shorter and shorter–in large part due to faster technological breakthroughs. To keep pace with this environment …
