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Tom Byers,
Stanford University
Andrew Nelson,
University of Oregon
Richard Dorf,
University of California, Davis
Chapter 13: Acquiring and Organizing Resources
To tap required resources, entrepreneurs need to build credibility and legitimacy in the marketplace of resources and talent. Influence and persuasion can help entrepreneurs build …
Tom Byers,
Stanford University
Andrew Nelson,
University of Oregon
Richard Dorf,
University of California, Davis
Chapter 12: The New Enterprise Organization
After recognizing an opportunity and deciding it is attractive, the founders assemble a new venture team to build a plan and an organization to execute …
Tom Byers,
Stanford University
Andrew Nelson,
University of Oregon
Richard Dorf,
University of California, Davis
Chapter 11: Intellectual Property
New ventures need to have a plan to build and protect their intellectual property. The proper array of trade secrets, patents, trademarks, and copyrights can …
